Grow Your Business's Online Presence with Mands Burnette

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It's baaaaccckkkk....Make 2018 the year you grow your business!

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Mands Burnette + Picot are pairing up for 5 weeks of workshops that will cover everything you need to start + grow your business. Whether you’re a yoga teacher, a potter, offering service, or a blogger. We’re breaking business down into a 5 week series that will help you get clear on your vision + understand the basics.

 

Week 1  | The “Must Have” Basics | Business Plan, Branding + Knowing your Customers

Week 2 | Gettin’ on the Interweb | Platforms + Everything SEO

Week 3 | Writing the words | Copywriting + About Page

Week 4 | Selling without feeling like a sleazebag | Marketing + Social Media

Week 5 | Making your business run easy, breezy | Automation, Customer Experience + Supporting your Business

 

Course Runs from 6-9 pm on each Monday Night

 

We’re taking away the guesswork of “what’s next?” and “how do I…?” (I know, thank goodness, right?) + giving you the process to set yourself up for success. These workshops are packed full of useful tips, tricks + actionable steps to help you to align your business with your core values so you can skyrocket it new levels of success.


So go ahead, let us help you dream bigger, work smarter + crush your business goals! Because 2017, is your year!

 

About Mands

Mands has a background in Business + formal education design is an expert in eCommerce and Customer Experience.  As former Shopify guru + support agent for Pixel Union, here in Victoria, Mands has worked with thousands of business owners over the years and has seen it all!

Mands has been helping small business owners how to successfully grow their businesses for a decade. Teaching entrepreneurs how to build and grow their business is her jam!

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Mands is packed full of knowledge + ready to give you all the tips, tricks + information that you could ever want to grow your business. She’s a firm believer that you can have everything that you’ve ever wanted in a business (and life), you just need to know the steps to apply to get there. Growing your business doesn’t have to be hard, as long as you are focused on the right things + taking actionable steps.

So, if you’re ready to hit the ground running and start to grow your business in 2017, this course if for you.

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Weekly Overview 

Week 1  | The “Must Have” Basics | Business Plan, Branding + Knowing your Customers

January 30th, 2017

In Week 1, we’ll be tackling the basics that every business must have to have clear vision of their business + keep their business “on brand”.

 

We’ll be covering:

  • Creating a one page business plan to help you clarify the vision of your business

  • Knowing your customers

  • How to Price your products + services

  • Branding + Brand consistency

Getting really clear on your Business + Customers will take the guess work out of running your business + what you want to do next.

 

Week 2 | Gettin’ on the Interweb | Platforms + Everything SEO

February 6th, 2017

In Week 2, we’ll be covering different platforms that you can use to host your website, as well as getting third-eye deep in the magical world of SEO.

 

We all know we need it, we’ve heard we should want it, but serious, what is SEO?

In Week 2, we’ll be breaking down different platforms and the SEO beast:

  • What platform should I use? (Shopify, Squarespace, Wordpress)

  • What is SEO?

  • Do I need SEO?

  • How do I get “good” SEO)?

  • What are Keywords + How do I use them?

You’ve got questions, Mand's got answers. By the end of this session you’ll an SEO whiz!

If you have a website + don’t know anything about SEO this workshop is a MUST!



Week 3 | Writing the words | Copywriting + About Page

February 13, 2017

We all want the kind of content that sparks a feeling in people + inspires them to keep exploring your site and buying all the things. Most of us have bought a thing or two only because of the copy, but how do you do it?

 

This week we’re taking the keywords we learned about in Week 2 + applying them to our copy to make sure that our copy not only speaks to our customer but sells, sells sells! (Without being a slimeball, of course.)

 

In Week 3 we’ll be tackling:

  • The dreaded ‘About’ page

  • Product | Services descriptions

  • Mission Statements

  • Company Values

If writing copy for your website + products makes you want to quit life, this module will be your saviour.



Week 4 | Selling without feeling like a sleaze bag | Marketing + Social Media

February 20th, 2017

You have beautiful products or amazing services but now you need to sell them. We've hear it over and over, “I’m not good at marketing” or “I don’t like selling”. Well goodness, you don’t have to channel your inner used car salesman to get people to buy from you. In fact that’s exactly what you DON’T want to do. In this workshop, we’ll be teaching how to feel good about selling your product + get over the feeling of feeling like “selling” is a dirty word.

 

In Week 4, we’ll be covering:

  • Marketing, Marketing, Marketing!

  • Getting your newsletters up to snuff.

  • Using Pinterest, Facebook and Instagram to up your sales

  • Blogging strategies + Posting etiquettes.

Coming out of Week 4, you will no longer feel that pit in your stomach about selling. Pinky swear!

 

Week 5 | Making your business run easy, breezy | Automation, Customer Experience + Supporting your Business

February 27th, 2017

Week 5 may the most important of all the weeks. Keeping your business running like a well oiled machine, even when you’re on vacation (because entrepreneurs need some downtime too! ) + creating the best customer experience so your customers keep coming back!

 

This week we’re breakin’ down:

  • Organization + Automation

  • Customer Experience - How to keep your customers coming back for more

  • Customer Support - Love Letters + Haters and how to turn those into the best thing for your business.

Word of mouth is still the number one way to sell in your business, knowing your customer’s experience + having great support is the very best Marketing you can do to grow your business!

 

Mands will be teaching all her tips and tricks for creating a great experience. You don’t want to miss this!

 

Mands Burnette Office space

 

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